The Makers of Wholly Guacamole® brand accommodate snack-loving consumers by introducing signature bean dips.

Brand combines Hass avocado with beans to create three zesty, new dip options.
FORT WORTH, Texas (Oct 25, 2013) – Treating consumers to tasty new avocado-enriched snack, the makers of Wholly Guacamole® brand are adding bean dips to their line of prepackaged dips, which also includes Wholly Salsa® products.
Combining fresh avocado with chef-inspired bean dips, these three new options add a unique twist to any snack session or party spread. Dip flavors include:
• Taco Bean Dip & Guacamole – Featuring the timeless flavors of Hass avocado, pinto beans, roasted corn and tomato, this dip is blended to perfection with paprika, cumin, oregano and masa spices.
• Black Bean Dip & Homestyle Guacamole – This yummy option consists of black beans, corn, garlic, and cumin, all layered on top of the Wholly Guacamole® Homestyle dip, which is composed of creamy avocado, Serrano peppers, cilantro and lime.
• Avocado, Black Bean & Roasted Corn Dip – A member of the Wholly Salsa®category, this option combines chunks of avocado, whole black beans and fire roasted corn with spicy red bell pepper, a bit of cilantro and a hint of jalapeño pepper for a flavorful kick.

Packaged in 10 ounce containers, the bean dips can be consumed cold, directly from the refrigerator or can be moved to a microwavable dish and enjoyed warm. There is little to no prep time required, and your family and friends won't believe you didn't make it yourself. "There is currently no national bean dip brand in the produce and deli section, which provides a great opportunity for the Wholly Guacamole® brand to step up to the plate," said Tracey Altman, vice president of marketing at Fresherized Foods. "Whether you're a parent looking for a delicious snack option for your family or a hungry millennial looking to spice up a traditional party spread, you can trust that the new bean dips will align with all other Wholly Guacamole®products in that they're all natural, preservative free and kosher certified. As the makers of America's No. 1 selling guacamole, we're excited to add these dips to our family of products!"
The Avocado, Black Bean & Roasted Corn Dip was introduced to the market in September, and the Taco Bean Dip & Guacamole and Black Bean Dip & Homestyle Guacamole will be available at grocery stores nationwide in the refrigerated fresh produce or deli sections beginning mid- October. The new dips are priced between $2.99 and $3.99, depending on the retailer.

About the Wholly Guacamole® Brand
Wholly Guacamole® is a brand of Fresherized Foods, the largest manufacturer of pre-prepared, fresh guacamole for both retail and food service in the country. A global leader in food safety, quality and innovation, Fresherized Foods was the first to introduce and use High Pressure Processing (HPP) of avocados— or Fresherized® technology—to create their line of Wholly™ products. For more information, visit www.eatwholly.com

Media Contact:
Amanda Hodge
p. 214-443-7584
e. Amanda.Hodge@Edelman.com


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